Table of Contents
Introduction
Did you know Amul, India’s largest dairy cooperative, serves over 15 million farmers and generates ₹55,000 crore in annual revenue? With its iconic brand trust and nationwide demand, an Amul Parlour Franchise is a golden opportunity for aspiring entrepreneurs. This guide breaks down the investment costs, profit margins, and challenges to help you launch your own Amul outlet in 2025. Let’s churn your path to success!
History of Amul Parlour: The Dairy Revolution
The Birth of a Cooperative Legacy
Amul’s story began in 1946 in Anand, Gujarat, when dairy farmers revolted against exploitative milk prices set by monopolies like Polson. Led by Tribhuvandas Patel and advised by Sardar Vallabhbhai Patel, they formed the Kaira District Co-operative Milk Producers Union (KDCMPUL).
Innovation & Expansion
- 1955: Branded as Amul (Anand Milk Union Limited).
- 1970: Spearheaded India’s White Revolution, making India the world’s largest milk producer.
- 1973: Gujarat Co-operative Milk Marketing Federation (GCMMF) unified regional cooperatives under the Amul brand.
- 1999: Won the Rajiv Gandhi National Quality Award.
Today, Amul operates 10,000+ parlours across India, offering milk, ice cream, cheese, and ready-to-eat products.
Amul Parlour Franchise Cost: Investment Breakdown
Amul offers flexible franchise formats to suit varied budgets:
| Format | Shop Size | Investment Range |
|---|---|---|
| Amul Kiosk/Preferred | 100–150 sq.ft | ₹1.5L–₹2L |
| Ice Cream Scooping | 300+ sq.ft | ₹4L–₹6L |
Cost Components
- Refundable Security Deposit: ₹25,000–₹50,000.
- Renovation & Branding: 1L–4L.
- Equipment: ₹70,000–₹1.5L (freezer, signage, furniture).
- Location: High-footfall areas (markets, stations, hospitals).
Pro Tip: Amul provides free signage and equipment subsidies to reduce upfront costs.
Profit Margin & Monthly Income
Amul’s diverse product range ensures multiple revenue streams:
| Product Category | Profit Margin |
|---|---|
| Pouch Milk | 2.5% |
| Cheese, Butter, Ghee | 10% |
| Pre-packed Ice Cream | 20% |
| Recipe-Based Items | Up to 50% |
Revenue Potential
- Average Monthly Sales: ₹5L–₹10L (urban locations).
- Monthly Profit Estimate:
- Low Range: ₹12,500 (2.5% on ₹5L milk sales).
- High Range: ₹2.5L (50% on ₹5L ice cream/snacks).
Note: Margins depend on product mix and footfall.
Amul Parlour Franchise Formats
Choose a model aligning with your budget and space:
- Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk
- Shop Size: 100-150 sq ft
- Investment: Rs. 2.00 lacs (approx.)
- ROI: Pouch Milk – 2.5%, Milk Products – 10%, Ice Cream – 20%
- Amul Ice-Cream Scooping Parlour
- Shop Size:>300 sq ft
- Investment: Rs. 6.00 lacs (approx.)
- ROI: About 50% on recipe-based ice cream scoops/sundaes/floats/shakes/baked pizzas/sandwiches/cheese slice burgers/garlic bread/hot chocolate drinks (Amul Pro). For pre-packed ice creams, the margin would be 20%.
Requirements to Start
- Financial Readiness: 1.5L–6L investment.
- Location: Prime area with 100–300 sq.ft. space.
- Legal Compliance: FSSAI license, GST registration.
- Skills: Basic business management & customer service.
Challenges & Solutions
| Challenge | Amul’s Support |
|---|---|
| High Initial Investment | Equipment subsidies, low deposit. |
| Competition | Brand trust & exclusive offers. |
| Rural Market Penetration | Marketing collateral & training. |
How to Apply in 5 Steps
To apply for an Amul Parlour Franchise, follow these steps:
- Visit the Official Site: Go to the Amul website to understand the requirements and start the application process.
- Navigate to the Amul Parlour Section: At the bottom of the Amul webpage, click on the “Amul Parlour” tab and press continue. This will open a page with all the necessary information.
- Access the Online Form: The page will have a link to the “Online form for Amul parlour.” Click on this link to open the application form.
- Fill in the Details: Complete the form with accurate details, including your contact information.
- Confirmation Email: After submitting the form, you will receive a confirmation email with further instructions. An Amul representative will contact you for an inquiry to start the franchise business.
Summary
With Amul’s 75-year legacy and 50% profit margins on snacks, a Parlour Franchise is a low-risk, high-reward venture. Ready to milk this opportunity?
Contact Amul Today:
- 📧 Email: retail@amul.coop
- 📞 Phone: 022-68526666
Disclaimer: Financial estimates vary by location. Confirm details via Amul’s official channels.
